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Saugeen Shores Brand

  • Client:
  • Saugeen Shores
  • Role:
  • Art Direction & Design
  • Credits:
  • Tenzing

Overview

In 2024, the Town of Saugeen Shores began work on a refreshed municipal brand to reflect its evolution into a unified, future-focused community—moving beyond its history as three separate towns. My team worked closely with the municipality to develop visual elements that balance local heritage with a modern identity, grounded in clarity, flexibility, and community pride.
Communications & Marketing
Digital Ads

Concept designs for animated digital ads, created to bring the Find Your Village message to life across social and display platforms. The visuals were crafted to evoke warmth, movement, and community while staying flexible for motion execution.

Corporate Collateral

A clean, professional system for municipal communications like letters, memos, and policy documents. These materials use the updated logo but omit the brand slogan, ensuring clarity and consistency across formal channels.

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