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Our Hospital campaign

  • Client:
  • Huntsville Hospital Foundation
  • Role:
  • Art Direction & Design
  • Credits:
  • Tenzing

Overview

A community-driven fundraising campaign for the Huntsville Hospital Foundation, launched in 2024 and still in market. I was involved from the initial concept stage through to execution, helping shape the ‘This is Our Hospital, This is Our Word’ identity across print, digital, and video. The campaign highlights the hospital’s essential role in local life—inviting the community to give with pride and purpose.

A refreshed website reflecting the renewed energy of the ‘This is Our Hospital, This is Our Word’ campaign

Primary Campaign Video

I storyboarded the visual concepts, worked on set during the shoot to help guide composition and continuity, and created custom motion graphics to bring the campaign visuals to life.

15 second videos

A series of high-impact 15-second spots created for YouTube and social media ads as part of the ‘This is Our Hospital, This is Our Word’ campaign.
Annual Community Report
Christmas Direct Mail

This heartwarming Christmas direct mail featured a festive flyer, donation form, and personalized letter that inspired community generosity and drove vital donations to support Huntsville Hospital.As part of the annual Lights for Life campaign, this direct mail package combined a festive one-pager, donation form, and personalized letter from the CEO to encourage year-end giving.

I designed the print assets to align with the broader ‘This is Our Hospital, This is Our Word’ campaign, balancing warmth and clarity while avoiding clinical imagery. The layout was crafted to feel personal, seasonal, and urgent—prompting recipients to give during the most generous time of year.

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