Martin Whelan | Design & Art Direction
Martin Whelan | Design & Art Direction
Increase awareness of the already existing Employment Standard digital training module housed on the AccessForward website.
Utilizing a variety of social media platforms, a strategic mobilization plan was executed with a trifold goal: to expand the number of resource users, increase the total length of time users spend with the resource, and improve the likelihood of social sharing of the resource among community members.
I created the visual storyboard for the animation which was then passed to the production designer and motion designer. I worked with the creative director to refine the messaging, collaborate with the copywriter and oversaw the production of both the assets and motion design.
